PROSPECTING + BUSINESS DEVELOPMENT + LEAD GENERATION
connecting you to your next great client
416.779.2970
TOUCHPOINT FOR BUSINESS
Whether you're short on time, resources, or even the expertise to generate qualified prospects, TouchPoint for Business can help connect you to your next great client. We identify target customers, refine your sales pitch, and put you in the room with qualified prospects so that you can grow your business.
GETTING TO KNOW THE CLIENT
We want to be an extension of your team, so we spend a great deal of time up front learning about your business and understanding your philosophy and market differentiators so we can represent you authentically.
TARGET
There are millions of businesses in North America, and you're probably looking for ones of a specific size, within a particular geographic region, in a certain industry. We can help you build a list of businesses that match your ideal customer description. We take list building one step further through lead analysis. We identify warm and cold leads, and then prioritize the most promising companies first to get results faster.
POSITION
We take what we've learned about our client's strengths, offering and experience and align those characteristics with those of their target customers in order to stand out from the crowd.
ACTION
We reach out to potential customers as an extension of your sales team. Our end goal is to book face to face meetings for you with qualified prospects.
MEET
No, we don't go to the meeting with you. But we do bring you up to speed on what we learned through discussions with the prospect to ensure that you are prepared to be your best in the room. We also cheer really loud for you from afar.
FEEDBACK
We like to hear about your meetings so we can do a better job next time around. This is a process that gets better and better with time.
ABOUT US
In today's crowded B2B market, there's too much noise from too many competitors for you to rely solely on having a great product with a clearly communicated value proposition. If you want a prospect to invite you in and give you the time of day, you need to make a great first impression and a memorable connection.
I started TouchPoint to create connections for business owners and salespeople so that they can effectively grow their businesses. My goal is to break down the barriers that currently exist between businesses by introducing people and creating a space for conversation and value creation.
We believe reaching out to another business requires warmth and courtesy just as much as it requires acute business knowledge and clear communication. It's this extra emphasis on the art of conversation and relationship building that allows us to create a great first impression which puts you at an advantage when you go in to close the deal.
KAILEY JOHNSTONE
Chief Connection Officer
I've been in the business of prospecting for 12+ years. In that time, I've worked with global consulting firms, software developers, IT services firms, Governments, digital marketing agencies, engineering firms, and so on. I guess you could say that I'm industry-agnostic. I'm a quick learner, and my process can be applied to any industry.
I really value having healthy and productive working relationships with my clients. It's important that we're aligned and working toward a common goal, while still being able to relax and have a little fun along the way!
When I'm not at work, you can likely find me in Costa Rica trying to improve my surf game, at a local dog park or wandering around the beautiful east end of Toronto.
CLIENTS & FRIENDS
THE IVEY ACADEMY
The Ivey Academy at Ivey Business School is Canada's home for leadership development. It is Canada’s only full-service L&D house, blending Financial Times top-ranked university-based executive education with talent assessment, instructional design and strategy, and behaviour change sustainment.
The Ivey Academy helps professionals to deepen their business knowledge and develop leadership skills in order to make an exceptional impact on their organization.
DEEP 6 AI
Deep 6 AI’s software analyzes structured data, such as ICD-10 codes, and unstructured clinical data, including doctor’s notes, pathology reports, operating notes and other important medical data in free-text form that cannot be searched easily. The software uses artificial intelligence and natural language processing to extract tens of thousands of new clinical data points – symptoms, diagnoses, treatments, genomics, lifestyle data, and more – turning fragmented medical documents into unified patient graphs that contain all the information needed to match complex clinical trial criteria.
Deep 6 AI’s software also identifies patients with conditions not explicitly mentioned in medical records. As a result, Deep 6 AI’s software finds more patients who better match trial criteria in a fraction of the time.
ICOM PRODUCTIONS
ICOM delivers tailor-made learning solutions that engage learners while driving business growth and improving performance. Our unique blend of instructional design best practices and astute visuals drive home your message while delivering real results. It’s this perfect balance of education and technology that makes our learning solutions some of the best in the world.
MHC GROUP
MHC Group brings a combined 50 years of sales and marketing experience, working with global companies, smaller privately-held firms and governments. The principals are experienced executives who are connected and networked in the Canadian business community, and frequently media contributors and guest speakers. Mark Healy is the President of MHC Group, and also holds a number of other positions including Executive Director of Executive Education at Ivey Business School in London and Toronto, Brand & Marketing Advisor at The Perimeter Institute for Theoretical Physics in Waterloo, and Corporate Director at ScreenScape Networks in PEI.
ACCREON
Accreon solves critical business needs for their healthcare, government, and business clients and partners through technology-enabled business solutions. The Company focuses on three core services: software development, integration/interoperability and implementation services. Accreon has more than 450 completed projects serviced by their 150 employees who average 15+ years’ experience.
VMG CINEMATIC
VMG Cinematic is a digital agency specializing in video production and online advertising. We create professional and engaging brand films, web shows and viral campaigns combined with strategically targeted media buys to find your customers online.
VMG is one of Canada’s largest branded video production companies. We produce content from the first idea to the final edit, 100% turn-key.
TIMELESS MEDICAL SYSTEMS
Timeless Medical Systems® is an engineering firm dedicated to providing advanced software, hardware and IT solutions for Healthcare professionals. Our founding vision was to establish a Healthcare technology development firm that offers innovative products for the medical market. At Timeless, we create custom software solutions to track and trace the handling and feeding of expressed breast milk, donor human milk, and infant formula in healthcare facilities and human milk banks across the US and Canada. Since 2004, we have saved thousands of babies from feeding errors.
